When Jane from NJ tried our Lusso Towel she told us it reminded her of "Fields of Cotton". Another customer told us that it's like "walking into a room of cotton". We wanted a plush, thick towel that would not only dry but feel great against your skin. A towel where the sofness and plushness would catch your attention and make you feel great! Made exclusively for us in our workshop in Italy. Luxuriously long twist 100% cotton. Available in white or Ivory For a limited time we are offerring free ground shipping in the continental United States.